From Foundation to Future

A professional journey shaped by pattern, people, and purpose

This timeline is more than a résumé — it’s a reflection of the steps, shifts, and sparks that shaped the way I think, build, and contribute. From luxury retail to life-scale strategy, each chapter added depth to how I approach design, behavior, and bespoke experience. Not every path was linear, but every one was intentional.

Foundations in Pattern and Precision

2013–2016 — Lichtenberg Oberstufengymnasium, Bruchköbel, Germany

My advanced courses were in Biology and Chemistry — subjects rooted in logic, systems, and the elegance of natural structure.

At home, I watched my father, a metal engineer, teach apprentices the science of materials. His home workshop was a place of uncompromising precision : machines maintained like instruments, tools returned to the exact same place, welds that looked like brushstrokes. I learned how to observe, how to listen, how to care about the unseen.

During this time, I also served as School and Class Representative, took part in Club of Rome initiatives, and represented our school at a conference in Hamburg. These experiences — scientific, social, and symbolic — quietly informed my view of the world as something not just to be navigated, but shaped.

Academic Foundation in Business & Behavior

2017–2018 — ESCP, Paris, France
2018-2019 — ESCP, Turin, Italy
2019–2020 — ESCP, Berlin, Germany

Graduated with Honors
Dual Degree : French & German

At ESCP, I pursued a Bachelor in Management that was as mobile as it was multicultural. Over the course of three years, I lived and studied across Paris, Turin, and Berlin — each city adding its own layer of complexity and context to my education.

I learned how to frame problems systematically, how to evaluate decisions through multiple lenses, and how to consider the human variable within every strategic move.

My academic path included courses in Consumer Psychology, CSR & Business Ethics, Human Behavior, and Intercultural Skills — modules that deepened my understanding of people, systems, and intent.

My bachelor thesis, Impact of Personality Type on Purchasing Behavior with Focus on Impulsive Buying Behavior, sought to decode the psychological drivers behind decision-making. Yet as I compared academic models to real-world patterns I had witnessed in luxury retail, I found a gap. That tension between theory and practice sparked a deeper curiosity — one I would later explore through my Master’s.

Formative Years in Luxury Retail

2016–2017 — GUCCI, Frankfurt, Germany
2018-2018 — GUCCI, London, United Kingdom
2019–2020 — GUCCI, Berlin, Germany

I began my journey in luxury retail at 18, joining Gucci Frankfurt just after high school. What started as a student job quickly became something more — I was entrusted with key responsibilities in the menswear department and immersed in the rhythms of high-touch service.

Without realizing it, I was already running informal A/B tests — rearranging visual displays based on instinct and watching closely how clients responded. The patterns intrigued me. What did they notice ? What made them pause ? These questions became an early compass.

Over the years, I returned to Gucci across three cities — Frankfurt, London, and Berlin — each tenure sharpening my sense of luxury’s many expressions. In London, I supported the Fine Jewelry & Watches department within the historic Selfridges space, stepping into a slower-paced, symbolic side of the brand. In Berlin, I balanced full-time work with my studies, applying global VM standards while quietly refining my personal philosophy on client engagement.

These formative years offered more than just frontline experience. They cultivated a deeper curiosity — one that would shape my future research, my design sensibility, and my commitment to crafting thoughtful, emotionally intelligent retail environments.

Immersion in Luxury Brand Strategy

2020-2021 — Richmond American International University London and Condé Nast College of Fashion & Design, London, United Kingdom

Graduated with Distinction
Dual Degree : American & British

At the beginning of 2020, as borders across Europe began to close, I made the difficult decision to leave Berlin — where I was completing the final year of my Bachelor — and relocate to London. With only a few days' notice, I packed my things and left, not knowing if I would ever return.

I completed my degree remotely, sitting final exams in a quiet London flat while the world stood still. That forced pause — emotional and disorienting — offered rare space to reflect.

The questions that had quietly surfaced during my time at Gucci and throughout my undergraduate studies began to crystallize :

  • What makes luxury desirable ?

  • What drives a client to feel emotionally connected to a brand, a product, a moment ?

This led me to pursue a Master's in Luxury Brand Management — a dual degree between Richmond University and Condé Nast College of Fashion & Design.

If ESCP had taught me to analyze systems and think across disciplines, this next chapter invited something more nuanced : the psychology of desire, the architecture of aspiration, the role of narrative and symbolism in high-value consumption.

At Condé Nast, I was immersed in the culture of fashion, publishing, and brand storytelling — learning not just how to manage luxury brands, but how to understand their deeper codes. I felt creatively and intellectually alive in a way I hadn’t before.

My MA thesis, "Exploring the Interconnection Between Luxury Goods, Purchasing Behavior, and Personality", became the natural continuation of my Bachelor research — only now, with sharper tools, deeper insight, and a renewed sense of purpose.

This was more than a degree. It was the chapter in which I fully stepped into the world I had glimpsed before — and began shaping my own language within it.

Interior Design & CAD Exploration

2022 — UAL Chelsea College of Arts, London, United Kingdom

With a sharpened sense of strategy and storytelling, I found myself increasingly drawn to the how—how things are built, structured, and felt in space.

I enrolled at the University of the Arts London in 2022, focusing on both residential and commercial interior design. But beyond aesthetic styling, my deeper motivation was to gain fluency in the technical side of design: materials, floorplans, spatial logic, and CAD-based visualization.

For me, this wasn’t just about interiors. It was about understanding how emotion moves through a room — how light, sound, structure, and sequence shape perception. I saw this as an extension of brand experience : not just how something looks, but how it lives.

Learning CAD was like learning a new language. It gave me tools to translate ideas into form, and it opened the door to eventually collaborating with architects and engineers — building bridges between narrative, design, and structure.

This chapter laid the groundwork for a future where storytelling, spatial design, and sensorial experience would converge.

A Life’s Work in Progress

2022-Present — Erich’s Project Limited, London, United Kingdom
Temporarily on hold as of Q4’23

Some ideas arrive fully formed, others are shaped through experience. Erich’s Project is a life project born from both. What began as a frustration with the dilution of sacred spaces — and a longing for places where values were truly shared — grew into a radical reimagining of how we live, connect, and create. Drawing from my studies in behavioral science, interior design, and luxury brand management, I envisioned a world where individuals could thrive in harmony with nature and technology — while remaining true to their own internal compass.

This became more than a concept. It became a company, a blueprint, and eventually a written manifesto. Erich’s Project is currently on hold, but its values remain etched — some quite literally — into my skin, my strategy, and my sense of direction. Whether realized in the next decade or beyond, the work stands as a love letter to long-term thinking, to ethical design, and to the possibility of shared belonging.

  • Phase One introduces the foundational blueprint : a constellation of four unique locations, each designed to serve a distinct purpose in a reimagined model of living.

    The centerpiece is C1-US, a fully self-sustaining city on the U.S. West Coast featuring everything from vertical farms and autonomous transport to wellness centers and collaborative laboratories.

    This is paired with R1-CH, a secluded alpine retreat in the Swiss mountains designed for full body and mind resets, alongside two more urban, lifestyle-focused locations : 01-FR in Paris and 02-US in New York.

    Together, these sites offer diverse expressions of the same core idea: that sustainability, human connection, and visionary infrastructure can coexist.

    At the heart of it all is Remus, an AI-driven operating system designed to support logistics, privacy, and personalization without compromising on soul.

  • Phase Two expands the global reach and deepens the philosophical mission of the Project.

    Planned locations include :

    • C2-DE ( Germany )

    • 03-UK ( United Kingdom )

    • 04-IT ( Italy )

    • R2-US ( United States )

    Each builds on the foundation of Phase One, extending the network across Europe and North America.

    These sites are envisioned not merely as residences or retreats but as interconnected ecosystems—spaces where culture, ethics, innovation, and personal growth are interwoven into daily life.

    While planning is paused, the vision remains intact : to create not just better spaces, but a better rhythm for living.

The Atelier Chapter :
A Return, Reimagined

2023-Present — Bang & Olufsen, London, United Kingdom

After pausing Erich’s Project, I returned to the world of luxury through a different lens — joining Bang & Olufsen’s Global Flagship in Mayfair. What began as a Sales Consultant role quickly expanded in scope, drawing on my background in bespoke strategy, product storytelling, and client ritual.

In 2025, I was appointed one of six global Atelier Champions — a new program aimed at deepening personalization and elevating craftsmanship within B&O’s offering. As the UK’s primary contact for Atelier, I work closely with private clients, designers, and the Factory 5 team in Denmark to bring fully customized audio-visual systems to life.

My day-to-day blends emotional intelligence with material fluency : guiding clients through finish selections, spatial planning, and the sensory elements of sound. I also serve as a regional touchpoint for other B&O stores navigating Bespoke orders — offering expertise that bridges both product and brand nuance.

Today, my work lives at the intersection of bespoke craftsmanship, spatial sensitivity, and long-term thinking. Erich’s Project may be on hold, but its spirit flows through each bespoke commission — reflected in the care I bring to every detail, and in the belief that great design begins with intention.

The Pursuit Continues

Present-Future — Planet Earth, Milky Way

Whether through Atelier, Erich’s Project, or what lies ahead — the pursuit remains the same : to elevate experience with integrity and intent.

This chapter is still unfolding. Guided by values more than titles, and by curiosity more than certainty, I remain open to what’s next — so long as it aligns with craftsmanship, emotional intelligence, and the quiet power of design.